This is the first of an ongoing series of guest articles which explore web analytics and using Woopra. If you would like to contribute to this series, contact Lorelle at Woopra.com with your proposal.
Tracking exactly where your visitors go on your website is extremely valuable information. You would think that most modern analytics packages would give a detailed page by page report of visitor activity, but they don't.
With most analytics packages you can pull out your most popular pages, average visits, average time spent on site, and other very useful details, but there really isn't any easy way to create a direct correlation to what path a specific visitor took once they entered a website. That is until Woopra was released.
Woopra is fantastic for showing live statistics from your website as they happen. As a visitor clicks from page to page, you can watch in real-time as they make their way into your site. Woopra also tells you how long the visitor was on a specific page.
As you watch visitor traffic, you have the benefit of the opportunity to take note of traffic patterns in real-time. That means you can see that there is an issue with a particular area of your website and take action to create a solution to get a desired result.
This is extremely helpful if you are running a series of StumbleUpon campaigns and you want to know where the traffic goes once they arrive at your site.
I've done this on a couple occasions with Woopra. It's extremely helpful to know when a StumbleUpon wave is happening, tracking it over its course, then recognizing when it is over.
I've watched a StumbleUpon visitor make their way across my blog, and I've been able to note traffic patterns that I might not otherwise have discovered without Woopra.
Woopra continues to amaze me as live statistics analytics program because it does all the things I actually want to do with my website analytics and not just what everyone else is doing.
Search Web Visitors' History
Recently I said I wished that Woopra would show me the history of my website visitors and not just their stats while they were on my blog. I wanted to be able to analyze visitor patterns long after they were gone from my blog. I liked that Woopra showed me live stats, but when the visitor would leave my blog, the live updates disappear from the screen.
I did know that I could click the Analytics tab and run historical reports on most of the common statistics, but I really wanted to be able to revisit the steps each of my visitors took as they used my website.
Then I realized that I could click the Search tab and search for historical result by recent visitor and recent tagged visitors. This search gave me a list of visitors along with their page by page traffic history. Again Woopra amazed me.
Now I can pull back the historical data for visitors on my blog and look at their page by page click through details. I can even further refine the search by country, IP Address, Visitor ID, Visitor Name, Language, Browser, Platform, Screen Resolution, Page URL/Title, and Referrer/Keywords.
That means I can look at the traffic patterns of people on the Mac platform using Firefox browser from Romania and begin to build a profile that will tell me where I might need to make changes on my blog. It can also expose opportunities that I might not have been aware of previously.
Woopra is not just a tool to be tucked away in my toolbox for later use. It has become an organic part of my how I run my blog. It is as much a living breathing part of my online business as the visitors who click the links on my pages.
How has Woopra changed the way you do business?
Charles McKeever writes for his marketing blog, Charles McKeever of Open Source Marketer, where he helps new bloggers understand how to apply Internet marketing concepts to their blogs using tools and language that anyone can understand.