How to Build a KPI Tracking Dashboard Using Woopra » aimClear Search Marketing Blog by Aim Clear's Marty Weintraub is a step-by-step look at how to create a Key Performance Indicator (KPI) "dashboard" with Woopra.
More analytics mavens are becoming aware of Woopra, a relatively inexpensive software package, available on the web and as a desktop application. Woopra is best known for its gorgeous daily dashboard (pictured above) and extremely useful real-time analytics features (below). For this post, we’ll use the desktop application.
What’s less known are Woopra’s killer KPI reporting capabilities, using custom segmentation features Woopra calls “Filters.” This post extrapolates on my previous SearchEngineWatch article, "Google Analytics, Conversion Tracking & Single Segment Reporting Power," bringing the powerful conversion tracking technique to Woopra, one of the most intuitive analytics UIs in the world. Let’s get started building our KPI dashboard.
The article describes how to create a filter in Woopra and apply the filter to Woopra extensive Analytics panels and features to drill down the data to track and analyze your site's KPI.
Once created, a filter can be used on any of the segmentation sections in the Analytics Panels, such as tracking conversion by daily visitors and time on page, country, browser type, referring site, referral type, and even how to export the data for further analysis in your database or spreadsheet programs. Setting the date range on the Analytics Panels restricts your data even more, concentrating on specific time frames and campaigns.
The filter can also be applied to Woopra's Calendar Panel to show the daily, weekly, and monthly conversion tracking rates, as well as by the days of the week.
With the introduction of the new Woopra Funnels and Campaign Analytics in the Woopra Live Web Stats version, not covered by the article, Woopra's ability to track KPI and other conversion and marketing campaigns offers even more extensive capabilities.
Thanks, Marty, for the great step-by-step instructions on how to tap into the depth of Woopra Analytics.