LiveChat is a great tool for delivering customer service and nurturing relationships with customers, but there’s also hidden potential behind it. The added benefit comes in the form of generating and capturing leads.

Imagine, all of the first time visitors who come to your site and are not ready to make a buying decision yet. Will you talk to them again? It’s a great idea to do so! LiveChat can help with gathering details about visitors and converting them into customers. Do you want to know how?

Let me show you ways in which you can generate and capture more leads with LiveChat.

1) Proactive greetings - reach out to customers

After a customer spends some time on your website, you can start a conversation with them. To do so, you can set up a greeting - an automated and customized message that starts a chat with visitors. The very basic and popular greeting that often displays after a visitor spends 20 or 30 seconds on a website is: “Hello, how may I help you?”

Greetings displayed at the right moment, engage website visitors to start a conversation with you.

According to our reports, visitors invited to chat are 6.3 times more likely to convert into customers than those who don’t chat; with 61% of those customers converting within the first chat. 

Once you ask visitors if they need help and what problems they've encountered, they’re more likely to share their doubts with you. By chatting, you can resolve these doubts, helping with everything as they need it and, as a result, guide them to a sale.

With LiveChat you can set greetings for many scenarios, like:

  • time on a website (after spending a specific time on your site)
  • a greeting for returning visitors
  • when a visitor visits one particular page
  • when a visitor visited the following page “…” during this session
  • when a referring website address is “…” (facebook.com, google.com)
  • when searched keyword  is “…”

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Using these customized greetings, you can approach customers with the right questions at the right time, increasing your chances of conversion. 

2) Gather emails before each chat - keep the communication going

You can capture live chat leads on a much larger scale using one of LiveChat’s integrations with email marketing services.

These integrations allow you to add an email opt-in checkbox to your pre-chat survey. People entering your chat would then be able to opt-in for email marketing campaigns.

In the survey, visitors give you their name and email address and a reason for contacting customer support. This way you can direct the chat to the right person immediately and also reduce the time chat agents spend collecting information themselves.

You can get a healthy stream of live chat leads going through integrations with services like:

Apart from using these live chat leads for mass email campaigns, you can also use them for more personalized follow-ups. For example, you can send a personalized follow-up to ensure a visitor had all of their questions answered. Personal customer experience increases the chance of getting a sale, as customers feel more comfortable and understood while talking with chat agents.

3) Use post-chat surveys to gather feedback after chat

You can use post chat surveys to collect feedback after a chat. Ask customers about their experience and satisfaction with your service. You will learn if their case was resolved and if they’re satisfied with the professionalism of your agent. They can also quickly rate the chat using a thumbs up or thumbs down. Having this information allows you to work on your customers service. The better service you provide, the happier your customers will be.

And, as we all know,  happy customers equal loyal customers.

 

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Don’t forget there’s nothing wrong with a bad feedback, it only helps you improve your service and business, so in the future it will ultimately increase your conversion rate.

4) Integrate LiveChat with 3d party providers

If you use LiveChat without any CRM integrations, you're barely scraping its potential. And, if you’re an entrepreneur, you probably like to use every opportunity you have. CRM happens to be one of them. I think many people heard of it, but when it comes to integrating with LiveChat they’re not fully aware of the benefits.

By integrating LiveChat with CRM systems your sales rep can see everything they need to know without leaving the app. They have access to all of the data collected through chats, including social profiles information. They can use this information to tailor their communication to the needs of each individual prospect. They can also segment customers into groups and send them personalized campaigns.

You can for example integrate LiveChat with Hubspot. Hubspot is a free CRM solution. By integrating it with LiveChat you can easily check the information about your customers in real-time and add new contacts without the need to leave the app. It's a powerful integration that helps you generate more leads, close more deals and make your pipeline more manageable.  

By leveraging the LiveChat + Woopra integration, you gain granular level insights on the impact chat has on customer happiness and success. This is a great way to understanding the customer experience, starting from the moment they visit your website, to their first conversion and beyond!

How LiveChat increases conversions?

From reaching out to customers through gathering information about them to sending them personalized campaigns, LiveChat helps you generate and nurture your leads.  

The more you dig into the app, the bigger the opportunities in front of you. Improving customer satisfaction and increasing engagement will help your business in the long term, so it’s definitely worth a shot. 


This piece was written by Olga Kolodynska, Content Writer at LiveChat.  She focuses on writing great blog posts for LiveChat and other related platforms.


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